孩之宝在两个新泽西购物中心押注实体游戏体验。

孩之宝在两个新泽西购物中心押注实体游戏体验。

Hasbro Is Betting On In-Person Play At Two New Jersey Malls

作者: Joan Verdon, Senior Contributor,
Joan Verdon, Senior Contributor
https://www.forbes.com/sites/joanverdon/

Northern New Jersey is a proving ground for a strategy the toymaker is banking on – entertainment venues featuring Hasbro brands like Nerf, Tinkertoys and Transformers.

北新泽西成为了这家玩具制造商寄予厚望的战略试验场——在这里推出的娱乐场所将主打像Nerf、Tinkertoys和Transformers这样的孩之宝品牌。

Children playing with Tinkertoys at the opening of the first Planet Playskool. The play space, at … [+] Westfield Garden State Plaza in Paramus, N.J., features Hasbro brands including Play-Doh and … [+5204 chars]

孩子们在首个Planet Playskool开业时玩着拼装玩具。这个游乐空间位于新泽西州Paramus的Westfield Garden State Plaza,包含孩之宝品牌,如培乐多(Play-Doh)和……[+5204个字符]

原文链接:Forbes